Storytelling in a Small Business Marketing Strategy Storytelling is a key element of a small business marketing strategy. With storytelling, you engage directly with your audience, inviting them into a deeper connection with your brand. Accessibility through social media platforms has made this easier than ever before, bridging the gap between business and consumer. Large […]
In the ever-changing world of digital marketing, keywords remain a constant priority. Optimizing keywords is essential to rising up the ranks on search pages. No doubt, you probably receive at least one email a day that promises 1st page rankings if you just hire this particular genius…
You know that you need to blog as part of your business marketing strategy but coming up with ideas can be difficult! As the expert in your business, it’s easy to lose sight of what others can learn from you…
Many business owners see blogging as something they know they should do, but they aren’t always clear on why they should post blogs or how it is part of their digital marketing strategy.
Your blog fits into your marketing plan in several ways…
In your small business, writing needs often pop up at very random intervals. You need to renew a contract and gently tell a client that you are raising your rates. You are hiring and want the most attractive job ad possible. One of the major local circulars is designing your holiday promotion…
If you immigrated to the U.S.A. to realize your dreams, you have my deepest respect. The barriers you’ve overcome are not to be taken lightly, and you are probably miles ahead of the average business owner in terms of motivation and determination…
Great news: your business is growing! You have hired employees, and things are moving in the right direction. While this is exactly the outcome you hoped for, it’s not without its own challenges…
As a business owner, you know that social media is one way you must reach your audience. But if you think that just throwing a post out there every few days meets your goal for exposure, think again. When you post as a business to social media, you are advertising, and advertising…
In today’s world of SEO and instant digital marketing, the pressure to publish content at breakneck speed forces many business owners to skip the crucial step of editing their work. We have been conditioned to include all the right keywords and employ the right sentence and paragraph lengths, but…