How your writing reflects your brand
In today’s world of SEO and instant digital marketing, the pressure to publish content at breakneck speed forces many business owners to skip the crucial step of editing their work. We have been conditioned to include all the right keywords and employ the right sentence and paragraph lengths, but who is making sure the content is actually well-written?
Unfortunately, most marketing and SEO professionals today are not trained writers. Review the coursework for a Marketing major at any accredited university, and you’ll find that the focus is on business and consumer behavior. Even though so much of today’s marketing is done in the form of words, using good mechanics takes a back seat to using keyword combinations that attract the almighty bots.