Optimize Your Website with Keyword-Focused Blogs
In the ever-changing world of digital marketing, keywords remain a constant priority. Optimizing keywords is essential to rising up the ranks on search pages. No doubt, you probably receive at least one email a day that promises 1st page rankings if you just hire this particular genius. Hopefully, you’ve learned by now that hiring said genius may not be the best use of your marketing budget.
Keyword use has evolved quite a bit over the years. Once upon a time, web developers could get away with keyword-stuffed pages that helped the page rank but made no sense and weren’t part of the main sitemap. Wanting to achieve a more genuine and useful experience for searchers, Google developed more sophisticated crawling methods.
Today, Google’s crawlers are actually reading your website to understand it and connect you to the people who really are looking for your product or service. Not only are they reading your site, but they are also monitoring user behavior on your website. This means the crawlers are paying attention to see how long people stay on your website, which pages they view, and how much they interact with your content.
Blogging is a great way to teach the Google crawlers more about your business and keep people on your page. When you focus on keywords as part of your blog strategy, your site will more effectively rise in Google rankings.
Your main website only has so much real estate to use keywords. Your parent pages have jobs to do, like tell people who you are, what you do, and why they should buy from you. That copy needs to be concise and compelling. There’s room for a few strategic keywords, but they can’t be the focus.
Your blog is a much better location for building keyword content. The copy still needs to be compelling to maintain reader interest – remember that part of Google’s process is making sure people actually want to be on your site. But when you design blog topics around specific keywords, the copy will naturally include synonyms and language structures that support the target search term.
Sculpted Editorial Solutions understands that blogging is part of your marketing strategy. Trust us to help you build blog posts that keep your readers’ attention, support your SEO, and help you convert leads into customers. Contact us to start growing your blog.